{"id":25008,"date":"2025-01-25T15:39:49","date_gmt":"2025-01-25T15:39:49","guid":{"rendered":"https:\/\/tafelklap.be\/?p=25008"},"modified":"2025-01-30T21:52:35","modified_gmt":"2025-01-30T21:52:35","slug":"digitale-kookworkshop-miele-stoomoven","status":"publish","type":"post","link":"https:\/\/tafelklap.be\/index.php\/2025\/01\/25\/digitale-kookworkshop-miele-stoomoven\/","title":{"rendered":"Digitale Kookworkshop Miele Stoomoven"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">&#8220;Hoe transformeer je 50 nieuwe Miele-klanten tot enthousiaste stoomoven-experts? Ontdek hoe we Miele-klanten tijdens corona live begeleidden in hun eigen keuken, compleet met foodbox en persoonlijke tips.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De klan<\/strong>t<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Miele Mariman, verdeler van premium huishoudtoestellen, wil zich onderscheiden door persoonlijke service en expertise. Ze zoeken naar manieren om klanten optimaal te laten genieten van hun aankoop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De uitdaging<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nieuwe eigenaars van een Miele-stoomoven benutten vaak maar een fractie van de mogelijkheden van hun toestel. Door corona was het extra uitdagend om mensen persoonlijk wegwijs te maken in hun nieuwe keukentoestel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De aanpak<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We cre\u00eberden een unieke online kookervaring: een live gestreamde workshop met vooraf geleverde foodbox. Het concept combineerde:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Speciaal ontwikkelde recepten die de veelzijdigheid van de stoomoven tonen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Een naadloze samenwerking tussen videograaf en foodleverancier<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Interactieve Q&amp;A waarbij deelnemers direct hun vragen konden stellen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Het resultaat<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">50 enthousiaste Miele-klanten leerden hun stoomoven echt kennen. Er ontstond een hechte community waar gebruikers tips en ervaringen delen. Dit versterkte niet alleen de klantentevredenheid maar ook de band met het merk Miele.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-default\"\/>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Een premium kook- en klantenbeleving om nog lang te koesteren.&#8221;<\/p>\n<cite>\u2014 Hans en Cindy Mariman<\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-default\"\/>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"507\" height=\"678\" data-id=\"25166\" src=\"https:\/\/tafelklap.be\/wp-content\/uploads\/2025\/01\/472819964_1154399759664762_9115849039292010342_n.png\" alt=\"\" class=\"wp-image-25166\" srcset=\"https:\/\/tafelklap.be\/wp-content\/uploads\/2025\/01\/472819964_1154399759664762_9115849039292010342_n.png 507w, https:\/\/tafelklap.be\/wp-content\/uploads\/2025\/01\/472819964_1154399759664762_9115849039292010342_n-224x300.png 224w\" sizes=\"auto, (max-width: 507px) 100vw, 507px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"882\" height=\"546\" data-id=\"25167\" src=\"https:\/\/tafelklap.be\/wp-content\/uploads\/2025\/01\/474137122_1591257388234801_2231082372983795789_n.png\" alt=\"\" class=\"wp-image-25167\" srcset=\"https:\/\/tafelklap.be\/wp-content\/uploads\/2025\/01\/474137122_1591257388234801_2231082372983795789_n.png 882w, https:\/\/tafelklap.be\/wp-content\/uploads\/2025\/01\/474137122_1591257388234801_2231082372983795789_n-300x186.png 300w, https:\/\/tafelklap.be\/wp-content\/uploads\/2025\/01\/474137122_1591257388234801_2231082372983795789_n-768x475.png 768w\" sizes=\"auto, (max-width: 882px) 100vw, 882px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"627\" data-id=\"25165\" src=\"https:\/\/tafelklap.be\/wp-content\/uploads\/2025\/01\/473796635_609536195009175_5501457135289951517_n.png\" alt=\"\" class=\"wp-image-25165\" srcset=\"https:\/\/tafelklap.be\/wp-content\/uploads\/2025\/01\/473796635_609536195009175_5501457135289951517_n.png 887w, https:\/\/tafelklap.be\/wp-content\/uploads\/2025\/01\/473796635_609536195009175_5501457135289951517_n-300x212.png 300w, https:\/\/tafelklap.be\/wp-content\/uploads\/2025\/01\/473796635_609536195009175_5501457135289951517_n-768x543.png 768w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Hoe transformeer je 50 nieuwe Miele-klanten tot enthousiaste stoomoven-experts? Ontdek hoe we Miele-klanten tijdens corona live begeleidden in hun eigen keuken, compleet met foodbox en persoonlijke tips.<\/p>\n","protected":false},"author":2,"featured_media":25080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1941],"tags":[1942],"class_list":["post-25008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","tag-cases"],"_links":{"self":[{"href":"https:\/\/tafelklap.be\/index.php\/wp-json\/wp\/v2\/posts\/25008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tafelklap.be\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tafelklap.be\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tafelklap.be\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tafelklap.be\/index.php\/wp-json\/wp\/v2\/comments?post=25008"}],"version-history":[{"count":5,"href":"https:\/\/tafelklap.be\/index.php\/wp-json\/wp\/v2\/posts\/25008\/revisions"}],"predecessor-version":[{"id":25275,"href":"https:\/\/tafelklap.be\/index.php\/wp-json\/wp\/v2\/posts\/25008\/revisions\/25275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tafelklap.be\/index.php\/wp-json\/wp\/v2\/media\/25080"}],"wp:attachment":[{"href":"https:\/\/tafelklap.be\/index.php\/wp-json\/wp\/v2\/media?parent=25008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tafelklap.be\/index.php\/wp-json\/wp\/v2\/categories?post=25008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tafelklap.be\/index.php\/wp-json\/wp\/v2\/tags?post=25008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}